Social media marketing - consistency is key

Okay, you know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. This is all going to put you on track to a fantastic and highly successful social media account that is only likely to grow with time!

But that is the operative word here: time.

For your account to be successful, you need to keep doing the right thing over and over again. What’s more, is that once you’ve established a pattern, you need to stick with it. For starters, posting regularly and engaging regularly etc. is the only way to slowly grow your followers. This can be tiring and disheartening at first as it will always start with a very slow trickle of new fans.

Over time though, you will find you’re able to build momentum and eventually it will start to see exponential growth.

The key is to stick with it until then, and while you do, to make sure that you’re following the same blueprint. One important reason for this is that any big pause in content, or any sudden change in what you post, can very quickly lead to a loss of fans.

This is a danger when it comes to creating a personal brand. If you build yourself a personal brand that is tied to your business, then it can end up creating a scenario where half of your posts are about your business or your chosen niche and half of them are about your cereal or getting stuck in traffic.

Maybe something you’re enjoying on TV. And if someone followed you because they wanted to learn more about their favorite subject and they keep getting updated with inane posts about your day, then eventually they might end up becoming bored with your random content and thus stop following you.

This is of course the situation you want to avoid, which is why it’s so important that you set a very clear tone and subject matter for your content before you begin. If you’re going to be posting on your lifestyle and tying that to your niche, then keep it loosely related to selling the dream and make sure that your audience knows what to expect. That way, they will get what they came for and that will ensure that they feel as though they’re getting the value they were promised!

All the best,

Donald Gaw

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