OK...You’ve created an awesome website and now you are ready to start selling your products or services. So where are your customers? Even the greatest websites designed by the most skilled website creators, need more than an impressive look to bring traffic to them. So let’s look at two traffic building techniques that you should be using and that you can rely on.
Traffic Technique #1 - Blogs, Buttons, and RSS Feeds
You should always have bookmark buttons available to your visitors so that they can add you to their favorite bookmarking sites. You should also make sure that you offer your visitors and RSS feed to subscribe to. There are many options, but a lot of people seem to like Feed Burner. Once your visitors subscribe to your RSS feed when you post a new blog they are notified. This keeps you connected to your traffic and if you use your blog right and post often, they will keep coming back.
Keep your blogs light and entertaining. Post daily if at all possible, or at the very least post on a specific day once a week. If you post randomly, you tend to lose the interest of those who are following your RSS feed. Remember to connect with your traffic by keeping your blog posts personal and engaging.
Traffic Technique #2 – Article Marketing
This is one of the oldest forms of traffic generating that’s available, and yet it remains one of the most effective ways of driving traffic to your website. The more articles you have on the internet the more your site will be seen, and the more credibility you will create – soon you will be seen as an expert.
People will become familiar with your business. There will eventually be brand recognition, and you will build a steady flow of traffic that’s permanent. That’s one of the powers of article marketing. You aren’t building short term traffic. This is long term!
If you don’t have time to write or you hate writing, there are many qualified writers available to work on contract. However, keep in mind if the price sounds too good to be true it probably is. If you are paying $2 or $3 for an article than you can expect the quality to reflect just that. Do your homework and look for a reputable freelancer. When you find that writer that’s perfect for your projects, make sure you hang on to them!
There two traffic techniques are a great place to start – of course, you can always add other traffic building techniques down the road.