Why Article Marketing?
Everyone wants to promote something these days. Trying to accomplish this for free is another story altogether, but it doesn’t have to be. One method for promoting your business or website can be accomplished for free through what is known as article marketing. This free strategy can help with traffic, sales and add additional rewards such as building your influence and authority in your niche.
One of the easiest ways to gain traffic and new customers to your site is to write articles and submit them to article directories such as EzineArticles or even HubPages (just to name a couple). You might be wondering if you didn’t already know, how do I get traffic to my website if I’m writing articles for other websites?
What you do is write articles related to your niche, business or website. Once you do, simply submit them to article directories. It’s easy to do and only takes minutes in the submission process. In every article written, you’ll be able to place a link within the article or within the resource box below.
A resource box is where you place your website link. EzineArticles has good examples of Resource Boxes you can look at.
This will increase traffic via your link, increase sign ups and bottom line increase sales, whatever your objective is. By doing this you’re giving the opportunity for other people to publish your content on their website. When they do this your article goes viral since the article will contain your link, therefore linking back to your website.
Anyone who reads your article on that site and has an interest in what you’ve written will click on your link to pay you a visit. As this article of yours gets published across the internet more and more, it’s going to start appearing on a bunch of different websites. By doing this, the number of your links increases also. This is a get practice for SEO reasons as search engines are going to start indexing those links and putting more significance on the incoming links to your website.
This will help the search engines determine the importance of your site. If you’re promoting a product or something your selling, then those links to your article mean more potential customers. Even if the visitors just pass through and don’t purchase anything straight away, they might bookmark your website and come back later to make a purchase.
Like anything else online, Article Marketing takes patience but; over time, your consistency can pay off with new business and new clients.
All the best,
Donald Gaw
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